Friday, October 27, 2017

18A – Create a Customer Avatar



My service is designed for people who like to use iPhone and phone case and also want to save money on the phone case. My main customers are all iPhone users, and they also use or sometimes use phone case. They like fashion, and this is one of the most important reasons why they choose our service because they can custom their own unique phone case on our service website. Therefore, the age for them is about 18~25 college students. They like to collect different kinds of cases and to save money at the same time, and this is one of their hobbies.

I do think I have in common with the customer avatar. I personally am an iPhone and phone case user. I also like to collect different cases, but I always want to find a way to save money on the case. However, I don't think this is a coincidence because this service is created by myself. When I think about the opportunity in the beginning of the semester, the first thing I thought about was what people's real needs in daily life. Then, I started to think about my own needs, so this idea came into my brain. In other words, I am also one of my customers. So I don't think this is a coincidence.

1 comment:

  1. Aobo,

    I like how your avatars turned out! I think a picture of anyone could have been used since like you said there are so many different people who are iphone users. I think your product applies to anyone who owns an iphone. Even if they dont want a custom case, you might be able to persuade them with cool designs and such. Overall well done!

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