19A – Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Aobo Jiang, and I currently majored in Food and Resource Economics. I describe myself as a creative person because I always have so many ideas in my mind. One of my aspirations is that I can be a successful businessman in the future. Again, I want to provide a service to people who like to use and collect iPhone cases, and it's called "forever personalized iPhone case" service. I see this business because I am a big iPhone case fan, and I like to collect different kinds of iPhone cases. So I am excited to do something I interested in.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

I am offering to customers customized iPhone cases with high quality and low prices. This service solves customer's unmet needs in many ways. It provides good products to customers. People can get a customized and high-quality iPhone case once they get a new generation of iPhone. They can also sell the old cases to us to get credits for their future purchase. We also have a plan for people who like to collect different phone cases which can save a lot of money for them.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering this service to people who like to use iPhone and phone case. They like fashion so that they like to collect different phone cases. They are young college students, and they want to save money on this hobby.

4) Why do they care? Your solution is only valuable insofar as customers believe it's valuable to them. Here, explain why customers will actually pay you money to use your product or service.

They care because they enjoy their hobbies. They want to have fashionable and high-quality iPhone case, and they also want to save money on this. Therefore, I believe they are willing to pay to use this service.

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

My core competency is that we solve all the unmet needs about phone cases for our customers, so they don't need to worry anything about their phone cases. We make fashionable and high-quality cases, and we also recycle their old cases. Therefore, our customers can not only have good products with low prices, but they also avoid wasting.

In conclusion, I do believe these five elements can fit together. There is a high percentage of iPhone users whatever in the U.S. or worldwide, and most of them are using phone case. Therefore, I believe there is a big market for this service in the future.

Feedback memo:

Two main points I got from the first idea napkin are about the monthly service and the Android phone. I think both of them are really useful. The monthly service is good for people who want to give this service a try and see what is this service going on. For the Android phone, I want to say that I want to focus on the iPhone first because like I said, there are more than 50% people are iPhone users, there is a big market for iPhone. Also, we are the beginners in this area, so we want to focus on one thing.