I interviewed three of my friends, all of them are iPone and iPhone cae users. When I ask them about the price, quality, and price, they said that all these three elements are equal important. All of them cares about the proce of this service. At the same time, they also care about the quality and the style of our iPhone case. Therefore, I feel like if I want to do this business, I have to find the balance between the price of this service and the product itself. Customers are not willing to pay money on the low-quality and ugly cases even the price of this service is low. My segment more likely to buy online, customers can simply select different "combo" they want to purchase. All of my three friends also like to do it online.
Again, the "forever personalized iPhone case" service is for people who like to use iPhone and phone cases. People can get a brand new customized phone case once they buy a new iPhone after they use this service. They can also sell their old cases to us for extra money. For these three people I interviewed, they all feel that it is worth to buy this service because it saves them more money and avoids the wasting on the old cases. After I ask them "What sorts of things make them think a purchase was a bad idea?". All of them still worry about the quality and style for our products. Overall, I still think the most important part for this business is the customer satisfaction for the products. Only high-quality and popular products can help us to improve our service.
Aobo,
ReplyDeleteI still think this is a very good idea, and that it can definitely be successful. I agree with the people who were interviewed in the sense that there must be a balance between quality and price. I think that if you can provide custom iphone cases that look and feel good at a reasonable price, that the business will be very successful. I think that the issue of wondering about product quality would quickly fade away once people realized that the cases were high quality. Word of mouth can spread quickly and I think a business like this would benefit from that