24A – Venture Concept No. 1

Forever personalized iPhone case service

My name is Aobo Jiang, and I come from China. I majored in Food and Resource Economics. I transferred from Santa Fe College two years ago, and this is my last semester here in the UF. I describe myself as a creative person because I always have so many ideas in my mind. Therefore, I think my talent is my imagination, so I always have ideas to deal with my troubles and to solve my problems I met. One of my aspiration is that one day I can be a successful businessman. Like I posted on my previous blog, I want to make a "forever personalized iPhone case" service. This business will play a role in my life because I personally like to collect different phone cases. I like to do what I interested in. I am offering to customers the high-quality and customized iPhone cases with low prices. My service is called "forever personalized iPhone case" service. Just like the name of this service, once customers use this service, they will get a brand new iPhone case when they get a new iPhone. Our customers can also sell their old cases to us so that they can save more. Those are why our service called "forever". This service solves customer's unmet needs in many ways. It provides good products to customers. People can get a customized and high-quality iPhone case once they get a new generation of iPhone. They can also sell the old cases to us to get credits for their future purchase. We also have a plan for people who like to collect different phone cases which can save a lot of money for them. I am offering it to people who like to use iPhone and iPhone cases. The common of my customers is that they are all Apple fans, and they like to use phone case. Also, the most important thing is that they want to save money in the phone case. They care about it because a good iPhone case can cost them more than 30 dollars, and they have to change to a new one once they change to a new generation of iPhone because of the different shapes. Also, for people who like to collect different cases, they even spend more. Our customers are willing to pay their money to buy our service because they can not only save money on their new cases, but they can also get the cases with high-quality and characteristic. My core competency is that we solve all the unmet needs of phone cases for our customers, so they don't need to worry anything about their phone cases. We make fashionable and high-quality cases, and we also recycle their old cases. Therefore, our customers can not only have good products with low prices, but they also avoid wasting. In conclusion, I do believe these five elements can fit together. There is a high percentage of iPhone users whatever in the U.S. or worldwide, and most of them are using phone case. Therefore, I believe there is a big market for this service in the future. Moreover, I got many useful feedbacks from my classmates. Two main points I got from the first idea napkin are about the monthly service and the Android phone. I think both of them are really useful. The monthly service is good for people who want to give this service a try and see what is this service going on. For the Android phone, I want to say that I want to focus on the iPhone first because like I said, there are more than 50% people are iPhone users, there is a big market for iPhone. Also, we are the beginners in this area, so we want to focus on one thing to make sure we can boost our success rate.