25A – What’s Next?

Existing Market

Step 1: The next step of my service is going to develop the partnership with other groups and companies in this area to make sure we can survive in the existing market.

Step 2: I interviewed three of my classmates from my other classes who are iPhone and iPhone case users, and they also like to collect different cases. They all said that they only care about the price of the service and the quality of the iPhone case. One of them said that the next thing I should care is how to attract customers. He thinks we should focus on the advertisement next. Other two said we have to have the good designer for our phone case because they think they not only care about the quality and the price but also the appearance.

Step 3: Based on my own expectations and the feedback I received from customers. The next step we should focus on is still the partnership with other companies. They already have had successful experience in this area, and we can learn a lot by collaborating with them.

New Market.

Step 1: I have posted something on my previous blogs about the B2C market. I talked with my cousin Lin Wang about the WeChat business, and I also talked with Yang Li who is a manager in ZTO Express ( an express delivery company in China). I think B2C is a very good way to develop our business and service.

Step 2: Since we can design produce the iPhone by ourselves, we think we can develop the B2C market in the future.

Step 3: I interviewed two people from step 1. They all think our service is perfect for the B2C market. They told me how the WeChat business and Alibaba (known as Taobao in China). Those are very good example for B2C and C2C market.

Step 4: I learned a lot about the B2C and C2C market. I think those two markets are the future because more and more people are willing to shop online. I also think we would like to develop our service in those markets.