Friday, September 29, 2017
9A – Testing the Hypothesis, Part 2
I interviewed five people from my other classes, and all of them are iPhone users. Three of them told me that they change their phone case very often. They will get this service because it helps them save a lot of money. The other two people told me that iPhone case does not really matter for them. They may not buy this service. Who: People will choose the service based on the personal preferences. People who like to use iPhone and phone case will choose to buy this service, but others not. What: This service provides a high-quality and custom iPhone case with a low price to customers. People who buy this service will get a new case once they buy a new iPhone. Why: Different people have different preferences. For example, some people like using iPhone, but some like using Android. Some people like using phone case, but some people don't.
8A – Solving The Problem
My opportunity from the previous assignment is the "forever personalized iPhone case" service for people who need to change their iPhone cases for their new shape iPhone. For this opportunity, after I interviewed 5 different types of people and tested "who", "what", and "why", I find that there are three problems need to solve which is quality, competition, and customer service.
My solution for these three problems involves both product and service. We will try our best to make high-quality products to satisfy customer's needs. All materials we use will be good and recyclable. Moreover, if customers don't like their custom cases, we accept termless return money or exchange within 10 days. I believe these can help us to improve our quality of products and customer service and to compete with other companies.
My solution for these three problems involves both product and service. We will try our best to make high-quality products to satisfy customer's needs. All materials we use will be good and recyclable. Moreover, if customers don't like their custom cases, we accept termless return money or exchange within 10 days. I believe these can help us to improve our quality of products and customer service and to compete with other companies.
7A – Testing the Hypothesis, Part 1
1) & 2) An opportunity I would like to pursue is that I want to make a "forever personalized iPhone case" service. I want to start with iPhone because so many people are using iPhone nowadays, and new iPhone always comes with the different shapes. Therefore, people have to change to a new case. People who use this service can get a high-quality and custom iPhone case with a low price once they get a new iPhone. I got this idea from Sprint, and they have the "forever iPhone" service which is that people can get a lower price when they want to buy the new generation iPhone products.
The who: People who use iPhone products.
The what: This service provides a high-quality and custom iPhone case with a low price to customers.
The why: New iPhone always comes with the different shapes so that people have to change to a new case.
3) Testing the who: Once again, the "forever personalized iPhone case" service provides a high-quality and custom iPhone case with a low price to people who personally like using iPhone, so I don't think there are any others need this service.
3) Testing the who: Once again, the "forever personalized iPhone case" service provides a high-quality and custom iPhone case with a low price to people who personally like using iPhone, so I don't think there are any others need this service.
Testing the what: I personally use iPhone case. However, I know that not everyone uses the case, so this service is just for people who use the case.
Testing the why: We all know that Apple currently launched two new iPhone which is iPhone 8 and iPhone X, and iPhone X has a different shape on the camera than the iPhone 7. So those people who will buy the iPhone X who like to use phone case have to buy a new case for their new phone.
4) Interview #1: The first person I interviewed is my girlfriend, and she is both the iPhone and case lover. When I first time tell her about this service, she thinks this is actually a good idea to do. She thinks this service is what she needs.
#2: The second person I interviewed is my best friend Eason. He also thinks this is a good idea, but he actually doesn't use iPhone. He also thinks the problem is the level of the quality. He said he will choose this service if it can promise the high-quality of the case.
#3: I interviewed one of my classmates from my another class. She said that although she doesn't use case, she still thinks there is a huge market for this idea. After I asked her about the problem related to this service. She said that you must have to find somewhere to start such as the resource and the initial capital.
#4: I interviewed my cousin by phone. He said the biggest problem is that the customer's satisfaction. He said that the custom is a good way to satisfy people's needs, but he worries about the customer service. You have to make sure your products are good enough to compete with others.
#5: The last person I interviewed is my father. He told me that I have to prepare enough to start this idea. The most important thing is market research, he said. You have to prepare to deal with the competition from other case companies.
I still think there is a huge market for this service. After I interviewed 5 different types of people, I find that there are three difficulties I have to overcome - the quality of our products, the competition, and the cuntomer service.
#2: The second person I interviewed is my best friend Eason. He also thinks this is a good idea, but he actually doesn't use iPhone. He also thinks the problem is the level of the quality. He said he will choose this service if it can promise the high-quality of the case.
#3: I interviewed one of my classmates from my another class. She said that although she doesn't use case, she still thinks there is a huge market for this idea. After I asked her about the problem related to this service. She said that you must have to find somewhere to start such as the resource and the initial capital.
#4: I interviewed my cousin by phone. He said the biggest problem is that the customer's satisfaction. He said that the custom is a good way to satisfy people's needs, but he worries about the customer service. You have to make sure your products are good enough to compete with others.
#5: The last person I interviewed is my father. He told me that I have to prepare enough to start this idea. The most important thing is market research, he said. You have to prepare to deal with the competition from other case companies.
I still think there is a huge market for this service. After I interviewed 5 different types of people, I find that there are three difficulties I have to overcome - the quality of our products, the competition, and the cuntomer service.
Friday, September 22, 2017
6A – Identifying Opportunities in Economic & Regulatory Trends
The markets are quiet. Too quiet?
1) https://www.economist.com/news/finance-and-economics/21722181-low-level-popular-measure-volatility-causes-alarm-markets-are
2)In this article, there are a few specialists who work in the monetary field and a few associations dissecting market patterns. Current market's turbulence is ordinary. Financial specialists are searching for "chance premium" opportunity.
3) Investors
4) This one is hard to start because the market is risky and not stable.
5) I choose this as an opportunity because an entrepreneur should observe widely and think further.
China’s GDP May Be Understated
1) http://www.nber.org/papers/w23323
2) Investors are confident to invest in China because China’s GDP is higher than official report.
3) Investors and economy for China will be benefited.
4) At present, it is a decent time to get this open door in light of the fact that under the declining pattern of the worldwide economy, China still has a developing GDP, which is useful for worldwide financial specialists.
5) China has the most population in the world and this also brings more opportunities and investments.
Big data vs. big regulation: Will changing the rules empower consumers?
1) http://www.information-age.com/big-data-vs-big-regulation-will-changing-the-rules-empower-consumers-123457592/
2) Big data becomes so important in our daily life.
3) All over the world.
FASB ISSUES NEW GUIDANCE
ON NOT-FOR-PROFIT FINANCIAL REPORTING
1) http://fasb.org/cs/ContentServer?c=FASBContent_C&pagename=FASB%2FFASBContent_C%2FNewsPage&cid=1176168380887
2) This will give the small business company an opportunity to reinforce their finance department.
3) All companies should be customers with this opportunity.
4) It is not easy to exploit, especially to small businesses.
5) I took a financial class before, so I know something about FASB. I can’t say this is an opportunity, but it pushes some businesses reinforcing their financial system.
1) https://www.economist.com/news/finance-and-economics/21722181-low-level-popular-measure-volatility-causes-alarm-markets-are
2)In this article, there are a few specialists who work in the monetary field and a few associations dissecting market patterns. Current market's turbulence is ordinary. Financial specialists are searching for "chance premium" opportunity.
3) Investors
4) This one is hard to start because the market is risky and not stable.
5) I choose this as an opportunity because an entrepreneur should observe widely and think further.
China’s GDP May Be Understated
1) http://www.nber.org/papers/w23323
2) Investors are confident to invest in China because China’s GDP is higher than official report.
3) Investors and economy for China will be benefited.
4) At present, it is a decent time to get this open door in light of the fact that under the declining pattern of the worldwide economy, China still has a developing GDP, which is useful for worldwide financial specialists.
5) China has the most population in the world and this also brings more opportunities and investments.
Big data vs. big regulation: Will changing the rules empower consumers?
1) http://www.information-age.com/big-data-vs-big-regulation-will-changing-the-rules-empower-consumers-123457592/
2) Big data becomes so important in our daily life.
3) All over the world.
FASB ISSUES NEW GUIDANCE
ON NOT-FOR-PROFIT FINANCIAL REPORTING
1) http://fasb.org/cs/ContentServer?c=FASBContent_C&pagename=FASB%2FFASBContent_C%2FNewsPage&cid=1176168380887
2) This will give the small business company an opportunity to reinforce their finance department.
3) All companies should be customers with this opportunity.
4) It is not easy to exploit, especially to small businesses.
5) I took a financial class before, so I know something about FASB. I can’t say this is an opportunity, but it pushes some businesses reinforcing their financial system.
5A – Identifying Local Opportunities
1. Third-hand smoke: A new worry for families of smokers
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16461CBC6A7216C0?p=WORLDNEWS
Description: Thirdhand smoke is influencing youngsters' wellbeing. Despite the fact that smokers smoke outside, regardless it conveys nicotine and concoction buildup to their kids. The smoke can be spread by skin, hair, garments, floor coverings, and dividers. This is the manner by which thirdhand smoke originates from. Kids confront a higher danger of creating wellbeing complexities from thirdhand smoke than grown-ups.
Problem: Third-hand is also a big problem (not only second-hand)
People: Children
2. North Korea testing limits of tolerance
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/1496FE0B08717020?p=WORLDNEWS
Description: North Korea indicates radical activities in universal social orders, particularly to China and U.S. China was taking activities to endorse North Korea. China was too well disposed to North Korea. Be that as it may, at the present time, Korean Peninsula is not quiet because of North Korea radical activities. China needs to keep Korean Peninsula quiet and furthermore begins from its own security.
Problem: North Korea breaks the peace of Peninsula.
People: Wars destroy so many families.
3. NO TEACHERS LAYOFFS FOR SUWANNEE
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/130239F7A5861828?p=WORLDNEWS
Description: The school's financial plan is tied up in pay and advantages. They are in monetary emergency. Instructors can't get paid. Be that as it may, fortunately, the Suwannee district get boost dollars from the United States Department of Education. Along these lines, around eighty instructors will keep their occupations.
Problem: Schools don't have enough money to pay salary to teachers.
People: Teachers
4. Smart Business Ideas for Millennials in 2017
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16461CBBE2B6EEB0?p=WORLDNEWS
Description: Millennials confront money related boundaries when attempting to open a business. The high cost of understudy advance and lower wage make Millennials difficult to open a business than past eras. Be that as it may, at this moment, there are three shrewd thoughts helping understudies. 1. Online networking instructing or preparing. Millennials can give a class about how to utilize computerized apparatuses. 2. Not-for-profit association. Beginning a charitable association is all the more satisfying in the event that they can have a beneficial outcome on social and ecological issues. 3. Membership based item or administration. Youthful business visionaries can work a business of membership administration.
Problem: Millennials are difficult to open a business in light of monetary boundaries than past eras.
People: Youngs who want to start their own business.
5. A Guide to Who Needs Life Insurance
http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/16461CBC35DA0A90?p=WORLDNEWS
Description: disaster protection can fill a wide assortment of requirements. extra security has various renditions meeting diverse individuals with various requirements. There are a few life protections including Breadwinner, Stay-at-home parent, Divorced parent, Parent of an exceptional needs kid, and Homeowners with a home loan.
Problem: People who don't buy insurance don't know how that important.
People: People who don't have insurance.
4A – Forming An Opportunity Belief
There are different situations where the unmet needs from. In my opinion, unmet need is that people want to get something or want to do something but they can't at that point. Some people don't want to ask when they have something cannot solve themselves. I think there are two reasons why people don't ask for help. One is that people fear rejection, and another is that they are confident to solve it. I think the best way to overcome this is to talk to people and go take a part in some activities. I think this answer has 80% possibility to trade humans scared to invite. The relaxation 20% relies upon on whether people need to exchange this situation or not.
Interview:
1. A UF student (Female)
Have you ever had this problem that you want to ask something or to get help, but you didn’t?
-Yes, I do have this kind of problem.
What is the reason? Is that because you are scared to be rejected?
-Yeah, that is the main part. Rejection is embarrassing for me. And I think most people have this kind of problem, right?
What do you think the best way to conquer this problem?
-Probably, speaking more, talking more to people? I don't know.
Do you think joining a speech club or something like this can help?
-That would be great, gonna be a good idea.
Reflection: Most people think talk more is a good way to overcome the fear.
2. A Santa Fe student (Male)
Have you ever had this problem that you want to ask something or to get help, but you didn’t?
-It depends on what thing do I need to get help.
What is the reason? Is that because you are scared to be rejected?
-Not really. Sometimes I just want to solve it by myself.
What do you think the best way to overcome this problem?
-For me, that is not a problem.
Reflection: Some people don't worry about the rejection, and they just want to be more confident to get things done
3. One of my friend in Santa Fe College.
3. One of my friend in Santa Fe College.
Have you ever had this problem that you want to ask something or to get help, but you didn’t?
-There are lots of things like you said.
What is the reason? Is that because you are scared to be rejected?
-That is the one obviously.
What do you think the best way to overcome this problem?
-Done't to be shy, talk more, and something like this.
Do you think joining a speech club will be worked?
-Yeah, definitely. This is what we need.
Summarize: After I interviewed these humans, I am not certain my opportunity continues to be over there. And my possibility isn't correct. Because all of us has their personal personality. Having trouble to ask relies upon on exclusive conditions. But as marketers, we are able to’t surrender so without problems. We can trade our route to specific customers the usage of specific methods. Learning how adapt customers’ comments is the basic factor. Entrepreneurs have to begin from reality after which open their imagination.
Friday, September 1, 2017
3A – Your Entrepreneurship Story
I hope one day I can be a good and successful entrepreneur and lead a company in the future. I have this idea because of one of the most successful entrepreneurs in China called Wang Jianlin. I would like to share what I learned from a TV show he attended. On that show, he shared his experience about him as an entrepreneur and his Wanda Group. The first thing he talked is that an entrepreneur must be creative. What is a commercial enterprise idea if no longer an innovative option to a common problem? When you come across barriers in a brand new commercial enterprise or just want something new, your creativity is what's going to lead you in your next first-rate concept. Secondly, Passion drives you. It’s what drives you closer and toward your dream. Without it, you’re significantly stifled. Moreover, in case you aren’t captivated with what you do, how can you assume each person else in your commercial enterprise to be? Then, he talked about cognizance. Most new entrepreneurs have “shiny object syndrome,” chasing after whatever modern-and-greatest idea catches their eye and by no means virtually selecting whatever. Don’t permit this show up to you — consciousness on one factor at a time. These are the experience I learned from Wang Jianlin.
2A – Bug List
1. Whenever people go to the Disney Land in Orlando, they always need to line up for a long time.
Why the bug exist: Disney wants to maximum their profits as much as possible, so they don't limit the amount of the people.
2. The UF department of International Student Services is inefficiency because they wait until the last day to deal with my insurance waiver this semester. I have to worry about my insurance issue every day because of that.
Why the bug exist: There are too many students to deal with.
3. Some people like playing music LOUDLY even after the midnight.
Why the bug exist: These people only care about themselves and have no regard for other people's feelings.
4. The parking is not free on campus even for UF students.
Why the bug exist: There are too many students but limited space for parking.
5. Some people like to talk to others on the area that should be quiet in the library.
Why the bug exist: I believe one reason is that they really need to talk because of their assignments, and another reason is that they don't care about the rules and others feelings.
6. In the western countries, the price of books are much higher than others such as India and China.
Why the bug exist: One reason is that because it's cheaper to print / distribute in India or China.
7. The express way to Orlando is not free, and people have to pay more than 3 dollars total.
Why the bug exist: Governments want to collect more money for financial budget.
8. The library in the UF doesn't sell textbooks for some classes.
Why the bug exist: There are thousands of different types of class in the UF.
9. Discrimination is always exist no matter how educated. I can feel that more than others because I am an Asian.
Why the bug exist: People in the society have different education level.
10. School’s job positions are always full, and people have to do the application several months before the deadline.
Why the bug exist: Disney wants to maximum their profits as much as possible, so they don't limit the amount of the people.
2. The UF department of International Student Services is inefficiency because they wait until the last day to deal with my insurance waiver this semester. I have to worry about my insurance issue every day because of that.
Why the bug exist: There are too many students to deal with.
3. Some people like playing music LOUDLY even after the midnight.
Why the bug exist: These people only care about themselves and have no regard for other people's feelings.
4. The parking is not free on campus even for UF students.
Why the bug exist: There are too many students but limited space for parking.
5. Some people like to talk to others on the area that should be quiet in the library.
Why the bug exist: I believe one reason is that they really need to talk because of their assignments, and another reason is that they don't care about the rules and others feelings.
6. In the western countries, the price of books are much higher than others such as India and China.
Why the bug exist: One reason is that because it's cheaper to print / distribute in India or China.
7. The express way to Orlando is not free, and people have to pay more than 3 dollars total.
Why the bug exist: Governments want to collect more money for financial budget.
8. The library in the UF doesn't sell textbooks for some classes.
Why the bug exist: There are thousands of different types of class in the UF.
9. Discrimination is always exist no matter how educated. I can feel that more than others because I am an Asian.
Why the bug exist: People in the society have different education level.
10. School’s job positions are always full, and people have to do the application several months before the deadline.
Why the bug exist: There are so many students want to work for school, but the positions are limited.
11. Traffic sense are worse and worse in Gainesville, and it is much worse than five years ago when I came here.
Why the bug exist: More and more students move into the town because of the school and job so that cars become much more that before.
12. The air quality in Beijing is bad, and some people even take the mouth-muffle to go to work or school.
Why the bug exist: Air pollution become a serious problem in China, and this is what China needs to pay for the fast development.
13. Some people don't drive safely even on the express way.
Why the bug exist: Some people do this because they are in a hurry, but some others just don't have a good habit.
14. The relations, emotions, and friendship are becoming fake among people.
Why the bug exist: The problem even a small problem gets complicated nowadays, and it is hard to have the pure relationship now.
15. People need to pay the monthly fee for the SunPass.
Why the bug exist: It increases the profits.
16. It is too hot when I back to my hometown for Summer break.
Why the bug exist: The city Yongcheng is in the tropical region, and its summer is even hotter than in Florida.
17. The social security issues become seriously in the U.S.. For example, Yingying Zhang, a missing Chinese scholar for more than one month, has not found yet.
Why the bug exist: There are so many reasons for this problem such as social structure, laws, etc.
18. The service industry in China lags behind the U.S. more.
Why the bug exist: China is just developing the services sector.
19. The price for the cars, phones, and others products are high.
Why the bug exist: In China, the import tax is much higher than in the U.S..
20. The gas prices are high and not stable.
Why the bug exist: High gas prices are caused by high crude oil prices. That's because oil costs account for 72 percent of the price of gasoline. The remaining 28 percent comes from distribution, refining, and taxes, which are more stable. When oil prices rise, people can expect to see it at the gas pump six weeks later.
My reflection: It's not hard for me to find the list of the top 13, but I have a little bit struggle for the rest of 7 bugs. The reason is that some of the bugs I can always face in my daily life, but for others, I have to think about the issues in the society and also affect me. However, as a good entrepreneur, we should not only care about ourselves, but we should also think more and further.
11. Traffic sense are worse and worse in Gainesville, and it is much worse than five years ago when I came here.
Why the bug exist: More and more students move into the town because of the school and job so that cars become much more that before.
12. The air quality in Beijing is bad, and some people even take the mouth-muffle to go to work or school.
Why the bug exist: Air pollution become a serious problem in China, and this is what China needs to pay for the fast development.
13. Some people don't drive safely even on the express way.
Why the bug exist: Some people do this because they are in a hurry, but some others just don't have a good habit.
14. The relations, emotions, and friendship are becoming fake among people.
Why the bug exist: The problem even a small problem gets complicated nowadays, and it is hard to have the pure relationship now.
15. People need to pay the monthly fee for the SunPass.
Why the bug exist: It increases the profits.
16. It is too hot when I back to my hometown for Summer break.
Why the bug exist: The city Yongcheng is in the tropical region, and its summer is even hotter than in Florida.
17. The social security issues become seriously in the U.S.. For example, Yingying Zhang, a missing Chinese scholar for more than one month, has not found yet.
Why the bug exist: There are so many reasons for this problem such as social structure, laws, etc.
18. The service industry in China lags behind the U.S. more.
Why the bug exist: China is just developing the services sector.
19. The price for the cars, phones, and others products are high.
Why the bug exist: In China, the import tax is much higher than in the U.S..
20. The gas prices are high and not stable.
Why the bug exist: High gas prices are caused by high crude oil prices. That's because oil costs account for 72 percent of the price of gasoline. The remaining 28 percent comes from distribution, refining, and taxes, which are more stable. When oil prices rise, people can expect to see it at the gas pump six weeks later.
My reflection: It's not hard for me to find the list of the top 13, but I have a little bit struggle for the rest of 7 bugs. The reason is that some of the bugs I can always face in my daily life, but for others, I have to think about the issues in the society and also affect me. However, as a good entrepreneur, we should not only care about ourselves, but we should also think more and further.
Subscribe to:
Posts (Atom)